What is a cookie?

A cookie is a small file that is sent to the browser in use and saved on your device when you visit a website like (or any other Website). Cookies allow the Website to function efficiently and improve its services, in addition to providing information to the Website’s owner for statistical or advertising purposes, primarily to personalise your browsing experience by remembering your preferences (for example, remembering storage of items in your Shopping Cart and Wishlist, currency you set, in order to recognise you at the next visit, etc.).

The Help feature on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Because cookies allow you to take advantage of some of the Websites’ essential features, we recommend that you leave them turned on. For instance, if you block or otherwise reject our cookies, you will not be able to add items to your Shopping Cart, proceed to Checkout, or use any products and services that require you to Login.

Which cookies do we use and for what purposes?

  • Site functionality cookies – these cookies allow you to navigate the site and use our features, such as “Add to Cart” and “Wishlist”.
  • Site analytics cookies – these cookies allow us to measure and analyse how our customers use the site, to improve both its functionality and your shopping experience.
  • Customer preference cookies – when you are browsing or shopping on The Fashion Apple, these cookies will remember your preferences (like your currency or “Remember me”), so we can make your shopping experience as seamless as possible, and more personal to you. These cookies are not essential to the functioning of the website, but rather improve browsing quality and experience based on your request.

Access to Data and Customer Care

You can at any time receive assistance and explanations on how to provide your consent or selective refusal, or on how to delete cookies and similar technologies from your browser, by Contact us. We will reply to you promptly.